One family name, six companies, one identity.
- Place
- Aleppo · 36.20° N 37.13° E
- Year
- 2025 – 2026
- Services
- Visual identity · Website · App
Olabi Sons Group is a family business that grew branch by branch: three coffee companies in Syria, Turkey and Saudi Arabia, the White Rose cleaning company in Syria, an industrial company and a construction company.
Each company had grown on its own, with its own name and its own look. Nothing told a customer, a supplier or a partner that these six businesses belonged to one group. The family wanted a single identity that could hold very different sectors together without erasing any of them.
We started with the mark and let everything else follow.
- 01
A family tree as a logo.
We combined the letters of the parent company with the shape of a family tree. The name is a family name, and each branch of the tree stands for one specialty. The idea explains the group in a single glance.
- 02
A website built on the new identity.
The home page presents the group as a whole, and each company has its own page with its own services, so visitors can move from the group to the branch they need.
- 03
An app for the cleaning branch.
For White Rose we designed an app where customers order carpet and clothes cleaning with home delivery, turning a phone call into a few taps.
- 6companies under one identity
- 3countries · 4 sectors
- 9pages: home, six companies, about, contact
- 2identities, a website and an app
The group now presents itself as what it is: one family, many specialties. The same system extends to new branches, as it already has for the Coffee Road brand.
Let's build something that crosses borders.
Tell us about your business and the languages your customers speak. We reply within one working day.